ISI, the International Screen Institute, is a non-profit organisation (e.V.) providing first class training for European and international film and TV creatives and executives. We offer a wide range of courses for all levels of experience, from beginners to top executives and company owners.

The ethos of all courses will adhere to the key five pillars of ISI. These are:

  • quality of teaching by industry experts
  • collaboration between industry sectors and across borders
  • the latest in digital innovation affecting the industry
  • inclusion of all participants regardless of ethnicity, gender, socio economic background or sexual orientation
  • prioritise sustainability in terms of ‘greener’ and more ethical practices at every level and stage of the process.

The ISI Team brings years of practical, hands-on experience to the table to ensure all courses are delivered by high profile industry practitioners, who are the best in their field.

These industry experts and professional trainers will share their knowledge and expertise in a wide range of short and extended courses with the aim to improve the skillsets of film makers and executives as well as building confidence and industry connections to benefit both the individual and their organisation or company in our rapidly growing industry.

Our Team


Julia Short

Head of Studies

With over 25 years of working in the film industry from production to distribution Julia Short has always had a passion for training. She is keen that opportunities that weren’t available to her when she was developing her career are made available to those working in the industry now.

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Actively involved in delivering training … For 7 years Julia ran the Marketing & Distribution Course for the Media Business School in Ronda, Spain and was Director of Content for the Creative Europe/ScreenSkills funded senior executive training programme Inside Pictures, as well as delivering training programmes for Screen Skills Ireland, Film Distributor’s Association, Focus in Scotland, and Creative England.

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Julia has been a driving force in creating ISI when the UK announced it would be leaving the EU and wanted to continue working with those in the international industry.

From a background in advertising and consumer PR, she joined PolyGram, the first European studio, where she was responsible for running the UK theatrical marketing and publicity departments. During her time, she had the honour of releasing such films as WHEN WE WERE KINGS, TRAINSPOTTING, FOUR WEDDINGS AND A FUNERAL, FARGO, TWELVE MONKEYS and THE USUAL SUSPECTS, followed by stints as Deputy Managing Director of Redbus (now Lionsgate), and Head of Marketing at Film Four Distribution.

In 2003 she set her own UK distribution company, VERVE PICTURES with Colin Burch during which time she acquired and released Andrea Arnold’s RED ROAD, the Oscar nominated DOGTOOTH and Craig Gillespies LARS AND THE REAL GIRL. This was followed by two years as Head of International Acquisitions for a UK sales company.

Since 2013 she has worked freelance and been involved in various aspects of the film industry where she was a consultant to producers and, on Danny Boyle’s T2: Trainspotting, worked on the film from pre-production right through to its international release and worked with Pulse Films, Dogwoof, MBC Studio’s and the BFI.


Beatrice Neumann

Course Director

Beatrice is a freelance film and distribution consultant, trainer and mentor. She works with filmmakers developing marketing and distribution strategies starting in the early stages of their project development including story and script consultancy through to distribution.

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Her main area of engagement is in training and mentoring, there she delivers sessions, courses and mentoring for a variety of clients in Europe and beyond. Clients include the National Film and Television School, Edinburgh International Film Festival, IFFR Pro, Creative England, Film London, Screen Skills Ireland and Dame Changer Australia. Beatrice is also an Associate Lecturer teaching Researching Exhibition and Distribution at Sheffield Hallam University.

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Beatrice has been an integral part of the team that has developed and set up the International Screen Institute and will continue to work with ISI as a Course Director.

Prior to her freelance work, Beatrice has had a successful over a decade-spanning career in film acquisitions for The Works and Content Media later Kew Media, working on films like Peter Greenaway’s NIGHTWATCH, Andrea Arnold’s FISHTANK, Louie Psihoyos’ THE COVE and Luca Guadagnino’s I AM LOVE.

Beatrice believes that distribution and marketing should be a fundamental consideration as early as possible in the development process. Furthermore sustainable and ethnical living and working is close to her heart, she recently has become somewhat of an expert in finding the cheapest train connections across Europe.

Petra Bild2020

Petra Gnad

ISI Management

Born and raised in Salzburg, Austria, Petra studied international economics in Vienna and started her career in an international advertising agency followed by being Marketing Director including PR & Events for several international brands.

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When her daughter was born in 2005, she decided to work more independently, founding her own business working as a consultant and event & congress manager. 2008 - 2010 Petra moved to Capetown and helped launching brands like oxbow and bike & saddle there. In 2010 her agency took on the planning and organizing of film markets for Red Bull Media House and Terra Mater Factual Studios, which offered her the opportunity to learn how the film business and film markets work.

As Managing Director for Jackson Wild Summit Austria since 2019, Petra intensified her insight into the world of the media production business. When Petra was approached with the idea and team at ISI, it was her ambition to run the business for this unique and exciting new institute.

Josepha Andras

Josepha Andras

Project & Office Administrator

Josepha is the social media manager, office and project administrator for ISI.

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Josepha, half Chiliean, grew up in Vienna and made her first step into the film industry by successfully completing The First Film Academy Acting school in Vienna. She then went on to complete a Bachelor-Degree in Film-Media and Theatre Sciences at the University of Vienna. After graduating, Josepha decided to change positions and work behind the camera, where she curated and helped produce and organize several film festivals. Josepha continued her career at two film productions in Berlin & Vienna, working as a Production Assistant and Junior Producer, respectively.

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Being responsible for various topics simultaneously, Josepha daily challenges herself by continuously learning, creating and connecting people through educational opportunities. Growing up in a multicultural family, she has always been keen on speaking different languages and getting to know various cultures. Working with ISI and as the film production coordinator at Terra Mater Factual Studios constantly motivates her to discover more and gain substantial knowledge on an expert level regarding film production.

Founding Members

Supporting Partners



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Dinah Czezik-Müller



Heinrich Ambrosch

Deputy Chairman

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Michael Frenschkowski


Rieder800 Kopie

Maria-Christine Rieder