The International Screen Institute, is a non-profit organisation (e.V.) providing first class training for European and international film and TV creatives and executives. We offer a wide range of courses for all levels of experience, from beginners to top executives and company owners.

The ethos of all courses will adhere to the key five pillars of ISI. These are:

  • quality of teaching by industry experts
  • collaboration between industry sectors and across borders
  • the latest in digital innovation affecting the industry
  • inclusion of all participants regardless of ethnicity, gender, socio economic background or sexual orientation
  • prioritise sustainability in terms of ‘greener’ and more ethical practices at every level and stage of the process.

The Screen Institute Team brings years of practical, hands-on experience to the table to ensure all courses are delivered by high profile industry practitioners, who are the best in their field.

These industry experts and professional trainers will share their knowledge and expertise in a wide range of short and extended courses with the aim to improve the skillsets of film makers and executives as well as building confidence and industry connections to benefit both the individual and their organisation or company in our rapidly growing industry.

Our Team


Julia Short

Head of Studies

With over 25 years of working in the film industry from production to distribution Julia Short has always had a passion for training. She is keen that opportunities that weren’t available to her when she was developing her career are made available to those working in the industry now. Actively involved in delivering training … For 7 years Julia ran the Marketing & Distribution Course for the Media Business School in Ronda, Spain and was Director of Content for the Creative Europe/ScreenSkills funded senior executive training programme Inside Pictures, as well as delivering training programmes for Screen Skills Ireland, Film Distributor’s Association, Focus in Scotland, and Creative England.

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Julia has been a driving force in creating ISI when the UK announced it would be leaving the EU and wanted to continue working with those in the international industry.

From a background in advertising and consumer PR, she joined PolyGram, the first European studio, where she was responsible for running the UK theatrical marketing and publicity departments. During her time, she had the honour of releasing such films as WHEN WE WERE KINGS, TRAINSPOTTING, FOUR WEDDINGS AND A FUNERAL, FARGO, TWELVE MONKEYS and THE USUAL SUSPECTS, followed by stints as Deputy Managing Director of Redbus (now Lionsgate), and Head of Marketing at Film Four Distribution.

In 2003 she set her own UK distribution company, VERVE PICTURES with Colin Burch during which time she acquired and released Andrea Arnold’s RED ROAD, the Oscar nominated DOGTOOTH and Craig Gillespies LARS AND THE REAL GIRL. This was followed by two years as Head of International Acquisitions for a UK sales company.

Since 2013 she has worked freelance and been involved in various aspects of the film industry where she was a consultant to producers and, on Danny Boyle’s T2: Trainspotting, worked on the film from pre-production right through to its international release and worked with Pulse Films, Dogwoof, MBC Studio’s and the BFI.

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Petra Gnad

ISI Management

Contact Petra:

+43 664 4531232

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Born and raised in Salzburg, Austria, Petra studied international economics in Vienna and started her career in an international advertising agency followed by being Marketing Director including PR & Events for several international brands. When her daughter was born in 2005, she decided to work more independently, founding her own business working as a consultant and event & congress manager. 2008 - 2010 Petra moved to Capetown and helped launching brands like oxbow and bike & saddle there. In 2010 her agency took on the planning and organizing of film markets for Red Bull Media House and Terra Mater Factual Studios, which offered her the opportunity to learn how the film business and film markets work.

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As Managing Director for Jackson Wild Summit Austria since 2019, Petra intensified her insight into the world of the media production business. When Petra was approached with the idea and team at ISI, it was her ambition to run the business for this unique and exciting new institute.

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Christa Fürchtegott

Coordinator Operations

Contact Christa:


+43 670 354 0524

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Open-minded about cultures & languages as well as interested in the film industry, Christa left her home country Austria in order to study at the International Film School in San Antonio de los Baños, Cuba (EICTV Escuela Internacional de Cine y TV). There she covered all areas of film production and specialized in sound. After her studies she produced two short movies in Cuba. Returning to Austria, she worked for national and international TV-productions and documentaries for about ten years, mainly as an independent camera-assistant and sound-technician, as well as in the field of production. Voluntarily she supported the organization and the management of the Central American Film Festival in Vienna.

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Tuning into her humanitarian at heart, she then left the film business and got involved with the NGO-sector, where her strong organizational and coordination skills were of great value for organizing events, workshops and trainings. At the same time, she developed know-how in public relations, marketing, social media and corporate publishing.

Her role as coordinator operations at ISI makes Christa feel perfectly „at home“ and allows her to make use of her film business background as well as her other skills and expertise.


Fatima Rose Unica

Course Administrator

Contact Fatima:


+43 664 886 849 51

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Multi-cultural and globetrotter. Fatima was born and raised in Italy with Filipino origins. She moved to the UK at the age of 19 to pursue her studies in International Tourism Business Management at The University of Birmingham. She has extensive knowledge within the tourism field and gained lots of experience in the tourism and hospitality industry by working for Crowne Plaza, Hyatt Regency, and TravelPerk.

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Fatima has also worked for government bodies in the UK and volunteered for a few NGOs in Italy by participating in different youths’ European projects in Estonia and Mexico. All these opportunities allowed her to develop sector knowledge and gain hands-on experience, as well as to expand transferable skills such as personal development, leadership, and adaptability. As a customer-focused and experienced in communication and relationship building, Fatima is excited to put into practice all her experiences as the Course Administrator for ISI.

Course Directors

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Angelika Schouler

Course Director

Angelika will lead the Legal & Business Affairs course.

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As an international business lawyer and legal counsel, Angelika has acquired profound legal and administration expertise and skills in the internet, music and film production business. She is the Managing Director of her own company Glaam Media Invest and works with independent producers as well as large audiovisual groups and streamers as consultant of international co-productions or business affairs.

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Síle Culley

Course Director

Síle is a freelance Audience Designer and Development consultant based in Dublin.

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After almost a decade in London working in Sales & Distribution, including at award-winning independent Altitude Films, Síle now facilitates and runs workshops for film teams to help them identify potential audiences for their films and the positioning of their projects in the marketplace. She's also a guest programmer for the Dublin Feminist Film Festival. Síle is an alumni of the National Film and Television School, Berlinale Talents, Torino Film Lab and LIM Less Is More. She is a member of the European Film Academy.

Katja Schwarz

Katja Schwarz

Course Director

Katja is a experienced consultant for sustainable filmmaking and media production. Her credo is: There can be no "greenness” without fairness, equal opportunities and chances. Therefore she is eager to improve conditions for all in the film and media businesses to obtain sustainability including all economical, ecological, cultural and social aspects.

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Katja has been working for film, television and online media since 1993. More than a decade she spent in film production management and early film related online offers. She went on to head the press and PR department of Odeon Film Group in Munich where in 2010 she additionally took on the new remit of the sustainability officer, thus actually laying the foundations for green filmmaking in the German-speaking region.

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For several years now she has been consulting, teaching and writing for production companies, broadcasters, institutions, festivals and film schools like German public broadcasters ARD and ZDF, funk, Goethe-Institute Los Angeles, Barents Ecology Film Festival, naturvision filmfestival, Producers’ Alliance or Film Academy Baden-Wuerttemberg to promote the concept of sustainability in media productions. Since January 2022 in this capacity she is employed at Tolle Idee! Network, Munich. Katja is a member of German Green Film & TV Consultants Association, Filmmakers 4 Future and journalists’ association.

Founding Members

Funding Providers

Supporting Partners



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Dinah Czezik-Müller



Heinrich Ambrosch

Deputy Chairman

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Michael Frenschkowski


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Maria-Christine Rieder