Creative Europe MEDIA

Creative Europe is the funding scheme of the European Commission for the European culture, creativity and audiovisual sector and has a budget of 2.5 billion euros; 59% of it is reserved for the audiovisual sector, the MEDIA strand. The MEDIA strand of the programme promotes European cooperation to make the European audiovisual industry more competitive on the international market, in line with EU priorities, including the full exploitation of the digital transformation, fostering the greening of the industry and including societal objectives such as gender balance and inclusivity. The MEDIA supporting actions are divided into three thematic clusters: Content: aimed at producers and encouraging collaboration and innovation. Business: promoting business innovation, competitiveness, networking initiatives, training and distribution. Audience: strengthening the accessibility and visibility of works for potential audiences, audience development initiatives, film festivals and VOD platforms.