Lab Outline
The Lab will cover key processes in Audience Design such as:
- Themes, emotions and values
- Personas and user journeys
- SWOT and benchmarking
- Positioning
- Industry pitch
- Ideation / brainstorms
- And a toolbox of other useful tips & tricks!
Fees
Early Bird Rate:
€1,755.00
Per team. VAT excluded.
Until 26th April, 2024
Regular Course Fee:
€1,950.00
Per team. VAT excluded.
We recommend a base team of Producer + Director, supported by a third member of the film such as Co-Producer / Writer / Executive.
This fee covers daily lunch and coffee breaks and two Lab networking dinners.
Fees do not cover travel or accommodation; these would be additional and at the expense of the participants. A list of recommended hotels and guesthouses will be shared with successful participants within walking distance of our venue.
If you have any questions about this course, content or fees, please email office@screeninstitute.eu
Who’s it for?
This workshop is for fiction, documentary, and animated film teams who are either in late development, or have completed their feature.
For projects in development, it will be most beneficial to teams that have developed their projects far enough that they can be clearly defined in terms of story, genre and thus audiences.
- Feature-length Fiction, Documentary or Animation films
- All genres and languages welcome (but EN subtitles must be provided)
- Either in late development or completed (we will accept picture-lock)
- Team consisting of the film’s Producer and Director
- The Institute is aiming for gender parity, so strongly encourages female teams
We are keen to promote equality across all its training programmes with a focus on inclusivity across gender, abilities, ethnicity and socio-economic status.
Course Directors
Síle Culley
Audience Designer2024 Experts
Benjamin Cölle
Audience Design Consultant & Trainer
Greta Nordio
Development Producer, Audience Design Consultant and Fund Advisor
Ewa Bojanowska
Audience Designer & Festivals & Marketing Consultant
Paul Rieth
Audience Design Consultant
Mirjam Wiekenkamp
International Publicist & StrategistOur Alumnis
Elżbieta Benkowska
Director“If you want your films to be watched – listen to Sile Culley and other audience designers. It’s worth it.”
Monika Łuczyk
PR & Marketing Manager“The knowledge we received was really valuable and we’ve already started using it in further work on our project.”
Ylva Olaison
Producer“Fantastic days at the lab with such great people!”
Barbara Pichler
CEO/ProducerScholarships
Thanks to Creative Europe Funding, ISI has partial scholarship support available for participants who wish to attend this course from Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia and Ukraine.
If you are not from a Low Capacity Country and can give us a good reason that you are in need of financial assistance and your national screen agency does not fund training in principle, please contact us before submitting your application to discuss whether you can apply for financial support. We have very limited funds available for a limited number of participants in genuine need.
For working parents who have childcare responsibilities, we have a childcare bursary available and a bursary for participants who need extra assistance due to disability or impairment available.
Financial Support
We actively encourage participants to research and apply for financial support with your national/regional funding bodies first who may have bursaries and grants to cover training and professional development.
Please ask the MEDIA Desk in your country if there are any funding opportunities available. Kindly inform us if you apply to a national or regional fund.
We are currently reviewing all the national funds available in Europe. Below are a few examples:
- Austria: Austrian Film Institute, Berufliche Weiterbildung Berufliche Weiterbildung – Österreichisches Filminstitut
- Bosnia & Herzegovina: Contact Fondacija Za Kinematografiju Sarajevo
- Belgium: Flanders Audiovisual Fund or Centre du Cinéma et de l’Audiovisuel
- Bulgaria: National Film Center or National Culture Fund of Bulgaria
- Czech Republic: Asociace Producentů V Audiovizi (for producers)
- Denmark: Danish Film Institute
- Estonia: Estonian Film Institute OR Cultural Endowment of Estonia
- Finland: Finnish Film Foundation
- Germany: Contact the regional film funds (information in German) or see Focus Germany
- Ireland: Screen Skills Ireland
- Lithuania: Lithuanian Film Centre
- Montenegro: Film Centre of Montenegro or Ministry of Culture of Montenegro
- Netherlands: Netherlands Film Fund
- Norway: Norwegian Film Institute
- Poland: Polski Instytut Sztuki Filmowej
- Portugal: Fundação Calouste Gulbenkian
- Romania: Romanian Cultural Institute
- Slovenia: Slovenian Film Centre
- Sweden: Film Institute
- Switzerland: MEDIA Desk Suisse
Booking terms and conditions for participants
If you are unable to attend the International Screen Institute course due to (certified) health reasons (e.g. Covid infection), please contact our office. We will consider alternative possibilities for your participation and if no option is suitable, we will allow you to use the payment you have made against the next edition of the course. If you are unable to attend the International Screen Institute course due to any other reasons, please contact our office as soon as you become aware of your impossibility to attend. Depending on the time of your notice, and on the costs we have incurred in connection with your booking, we may not be able to refund part or all of your participation fee. Your case will be dealt with on an individual basis. We reserve the right to cancel or postpone a course if circumstances require it. In this case, your participation fee will be transferred to the rescheduled dates. If you are unable to attend rescheduled courses, you will be entitled to a full refund. If you have any questions about the programme, the application form or financial support needed to attend this course, please email office@screeninstitute.eu