Lab Outline
A 4-day workshop with your own Audience Designer
One-on-one sessions with industry experts feedbacking on your film
Peer-to-peer feedback and environment to share ideas
Outcomes
Teams will come away with:
– Knowing how to better position their film
– A deeper understanding of their film’s core story
– Defined Unique Selling Points
– Ideas on the film’s visual identity
– Audience clusters and Personas
– Insights in how to navigate in the marketplace
Applications open Mid December 2024
Early Bird Rate:
1.755,- Euros per Team excl. VAT
For more information regarding fees visit: Fees and Funding Support Page
Who is it for?
The Lab is designed for 5 film teams, working across fiction, documentary, or animated films who are either in late development, or have completed their feature.
For projects in Development, we recommend applying with a script that is developed enough so it can be clearly defined in terms of story, genre and therefore audiences.
All genres and languages are welcome – although we ask you that materials and subtitles, where applicable, are made available in English.
The film team must consist of the Producer and the Director. A third member of the core film team, if relevant, is welcome to join.
The speaking language of the Lab is English so we therefore recommend a decent fluency of the language.
Lab Director
Síle Culley runs a consultancy on Audience Design since 2019. She facilitates and runs workshops for film teams to help them identify potential audiences for their films and the positioning of their projects in the ever-competitive marketplace. Her contribution as Audience Designer has led to international premieres at top festivals, world sales deals and theatrically-released titles, and millions worth in successful funding applications. She frequently collaborates with Torino Film Lab, Screen Australia, NL Film Fonds, Film i Väst and more.
Before this, Síle held positions in Distribution at Pulse Films, CinemaLive and Altitude Films where she worked on award-winning campaigns and on box-office records, ranging from Cannes buzz indies and Oscar-nominated animations, to boyband concerts and live opera.
Experts
2025 Experts and Audience Designers – to be announced soon!
Previous experts include:
Síle Culley
Audience Designer
Greta Nordio
Development Producer, Audience Design Consultant and Fund Advisor
Clara Miranda Scherffig
Writer & Film professional
Paul Rieth
Audience Design Consultant
Benjamin Cölle
Audience Design Consultant & Trainer
Ewa Bojanowska
Audience Designer & Festivals & Marketing Consultant
Mirjam Wiekenkamp
International Publicist & StrategistBooking terms and conditions for participants
If you are unable to attend the International Screen Institute course due to (certified) health reasons (e.g. Covid infection), please contact our office. We will consider alternative possibilities for your participation and if no option is suitable, we will allow you to use the payment you have made against the next edition of the course. If you are unable to attend the International Screen Institute course due to any other reasons, please contact our office as soon as you become aware of your impossibility to attend. Depending on the time of your notice, and on the costs we have incurred in connection with your booking, we may not be able to refund part or all of your participation fee. Your case will be dealt with on an individual basis. We reserve the right to cancel or postpone a course if circumstances require it. In this case, your participation fee will be transferred to the rescheduled dates. If you are unable to attend rescheduled courses, you will be entitled to a full refund. If you have any questions about the programme, the application form or financial support needed to attend this course, please email office@screeninstitute.eu