Led by distribution, marketing, and financing experts Julia Short and Satesh Mathura, Market Ready 2025 will address both feature films, and documentaries, as well as series, and TV. The course improves participants’ knowledge of international markets, developing strategies, and confidence for navigating markets in all areas and sizes.


Topics covered include packaging, pitching, negotiating, and securing sales and distribution deals. Individual mentoring on specific projects is an important part of the curriculum. A combination of in-person and on-line, aims to impart a deeper understanding of the interconnected nature of the film industry. At the end of the course, participants will have the knowledge, skills and confidence to leave a market with the best results. This will include a knowledge of finance, what it takes to secure a sales company and other partnerships.

The purpose of this programme is to equip participants with the skills and support they need to understand the film market landscape better, to plan and target their approach to meetings, how to take full advantage of the market offerings and leave the market with the best possible results.   

The course is designed to impart a greater knowledge and understanding of the interconnected film value chain. ​ ​The programme will include a 4 1/2-day intensive module in Vienna followed up with a Market Preparation Day, and closing with a Market Review Day.  In addition each participant will be assigned a mentor, who will work with them on a tailored strategy for their project. ​The participation in a film market is not limited to a specific festival.



Venue Location:

Impact Hub Vienna
Lindengasse 56
1070
Vienna

Course Outline

  • Individual Work on Project/s being taken to market  ​ 
  • Improve knowledge of international markets, how they differ, who attends what and why; ​ 
  • Identify the most suitable market(s) for their own individual projects and film slates; ​ 
  • Mentoring / Expert support  ​ 

Take-aways / Output

  •   Develop tools and strategies for successful market engagement.
  •   Improve their skills, knowledge and confidence in packaging, pitching, negotiating, selling, understanding and closing deals.
  • Achieve effective follow-through and maximise the benefits of international relationships and opportunities.

Applications open Mid December 2024

Early Bird Rate:

855,- Euros excl. VAT

For more information regarding fees visit: Fees and Funding Support Page

Who is it for?

This intensive practical short course has places for approx 16 participants.   It will bring together filmmakers, producers, and is also open to distributors and sales agents at the earlier part of their career. Participants can take part with a project in late stage development, post-production, or have completed their first feature film or documentary. Sales, distribution and marketing executives will have typically a minimum of one year’s experience in their role. ​By having a mixed cohort, it will also increase awareness of each other’s roles and help build stronger networks for the future. 

Course Directors

Julia Short

Julia Short

Marketing & Distribution Expert
Satesh Mathura

Satesh Mathura

Financing Expert

Course directors Julia Short and Satesh Mathura each bring a wealth of experience to the programme. Julia is a distribution and marketing expert, former Director of Content on high profile courses such as Inside Pictures. Satesh is a distribution and financing expert, former Chief Operating Officer of Icon Entertainment International.

In 2024 they designed and delivered the hugely successful Market Ready: Fiction and Market Ready: Documentary courses for the Screen Institute.

 

 

SPEAKERS

2025 speakers to be announced soon!

Past speakers include:

Xavier Henry-Rashid

Xavier Henry-Rashid

CEO
Simon Crowe

Simon Crowe

Managing Director
Mark Byrne

Mark Byrne

Group Head of Business Affairs
Holly Daniel

Holly Daniel

Film Festival Industry Market, Training, Events & Talent Development Producer
Michael Frenschkowski

Michael Frenschkowski

Producer
Eun-Zi Kim

Eun-Zi Kim

Media Consultant & Creative Producer
David Pope

David Pope

Creative Producer and Script Consultant
Lena Simone Vurma

Lena Simone Vurma

Head of Acquisitions & Producer
Stephanie Fuchs

Stephanie Fuchs

Managing Director
Salma Abdalla

Salma Abdalla

PR
Brigid O’Shea

Brigid O’Shea

Consultant and Director
Vladislav Ketkovich

Vladislav Ketkovich

Producer
Hanne Phlypo

Hanne Phlypo

Producer
Valeria Richter

Valeria Richter

Scriptwriter and Pitch Coach
Cleo Veger

Cleo Veger

Head of Sales

Booking terms and conditions for participants

If you are unable to attend the International Screen Institute course due to (certified) health reasons (e.g. Covid infection), please contact our office. We will consider alternative possibilities for your participation and if no option is suitable, we will allow you to use the payment you have made against the next edition of the course. If you are unable to attend the International Screen Institute course due to any other reasons, please contact our office as soon as you become aware of your impossibility to attend. Depending on the time of your notice, and on the costs we have incurred in connection with your booking, we may not be able to refund part or all of your participation fee. Your case will be dealt with on an individual basis. We reserve the right to cancel or postpone a course if circumstances require it. In this case, your participation fee will be transferred to the rescheduled dates. If you are unable to attend rescheduled courses, you will be entitled to a full refund. If you have any questions about the programme, the application form or financial support needed to attend this course, please email office@screeninstitute.eu

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