The purpose of this programme is to equip participants with the skills and support they need to understand the film market landscape better, to plan and target their approach to meetings, how to take full advantage of the market offerings and leave the market with the best possible results.   The course is designed to impart a greater knowledge and understanding of the interconnected film value chain. ​

​The programme will include a: 4 and a half days intensive module in Vienna followed up with a Market Preparation Day, and closing with a Market Review Day.  The participation in a film market is not limited to a specific festival. We recommend Marché du film in Cannes, where the course directors will be present and can support the participants. Each participant will be assigned a mentor, who will work with them on a tailored strategy for their project. ​

Find out directly from our course directors information about the course and its content here via our recorded Webinar.

Venue Location:

Impact Hub Vienna
Lindengasse 56
1070
Vienna

Application Deadline:

31 March 2024

Course outline

  • Individual Work on Project/s being taken to market.
  • Improve their knowledge of international markets, how they differ, who attends what and why.
  • Identify the most suitable market(s) for their own individual projects and film slates.
  • Develop tools and strategies for successful market engagement.
  • Improve their skills, knowledge and confidence in packaging, pitching, negotiating, selling, understanding and closing deals.
  • Achieve effective follow-through and maximise the benefits of international relationships and opportunities.
  • Mentoring / Expert support.

Fees

Early Bird Rate:

€850.00

VAT excluded.
Until 26th April, 2024

Regular Course Fee:

€950.00

VAT excluded.
Included are the sessions, mentoring, and networking, such as catering in Vienna. Excluded are the market attendance costs (travel, accommodation, accreditation).​

Who’s it for?

This intensive practical short course has places for approx 16 participants.   It will bring together filmmakers, producers, distributors and sales agents at the earlier part of their career.  By having a mixed cohort, it will also increase awareness of each other’s roles and help build stronger networks for the future.  Participants can take part with a project in late stage development, post-production, or have completed their first feature film or documentary. Sales, distribution and marketing executives will have typically a minimum of one year’s experience in their role.

Course Directors

Julia Short

Julia Short

Programme Director - Market Ready: Documentary | 2024, 2025 Marketing & Distribution Expert

With over 25 years of working in the film industry from production to distribution, Julia Short has always had a passion for training. She is keen that opportunities that weren’t available to her when she was developing her career are made available to those working in the industry now. She is actively involved in delivering training. For 7 years, Julia ran the Marketing & Distribution Course for the Media Business School in Ronda, Spain, and was Director of Content for the Creative Europe/ScreenSkills-funded senior executive training programme Inside Pictures, as well as delivering training programmes for Screen Skills Ireland, Film Distributor’s Association, Focus in Scotland, and Creative England. Julia has been a driving force in creating The International Screen Institute since the UK announced it would be leaving the EU and wanted to continue working with those in the international industry.

Satesh Mathura

Satesh Mathura

Treasurer of the International Screen Institute / Programme Director - Market Ready | 2024, 2025 Financing Expert

Satesh is a distribution and financing expert, former Production Financial Officer at Terra Mater Studios, and Chief Operating Officer of Mel Gibson’s Icon Entertainment International.

Satesh’s career has spanned a few decades, and during this phenomenal journey, he handled the finance and distribution of the likes of Wild at Heart, The Piano, Little Buddha, Muriel’s Wedding, Secrets & Lies, Virgin Suicides, What Women Want, The Ivory Game and Sea of Shadows.

Satesh has been heavily involved in the creation of the International Screen Institute and currently holds the position of treasurer, where he also acts as co-course director for the Market Ready programme.

2024 Speakers

Mark Byrne

Mark Byrne

Speaker - Business and Legal Affairs, Market Ready: Fiction | 2023, 2024 Group Head of Business Affairs | Element Pictures Ltd

Mark Byrne has been Group Head of Business Affairs at Element Pictures since 2012. Current films include the Academy Award-winning Yorgos Lanthimos’ Poor Things (Searchlight Pictures/Film4), written by Tony McNamara and starring Emma Stone, Mark Ruffalo, and Willem Dafoe, which won the Golden Lion in Venice and Best Picture Musical or Comedy at the Golden Globes and four Academy Awards, including Best Actress. Prior to joining Element Pictures, Mark spent 6 years with the Irish Film Board as Head of Legal Affairs. Mark is also a member of BAFTA and the European Film Academy.

Simon Crowe

Simon Crowe

Speaker - Market Ready: Fiction | 2024 Managing Director | SC Films International Ltd

Simon is one of the most respected names in the film sales industry. Founder of Velvet Octopus and formerly Head of Sales at Icon Entertainment International and Capitol Films, Simon has a wealth of experience in the international sales, production, and distribution business.

In November 2008 Simon decided to go solo and formed SC Films International with financier Matthew Joynes. He has been responsible for the international sales of commercial and art house films, most recently: ‘Monkey King – Hero is Back’ (No.1 Chinese animation film of all time: $155,000,000 BO), ‘The Reef’ animation franchise, ‘Yellowbird’ from TeamTo, Gabor Csupo’s ‘The Secret Of Moonacre’, Sony’s ‘Legion’, George Clooney’s ‘Sand and Sorrow’, Mel Gibson’s ‘The Passion of the Christ’, Robert Altman’s ‘A Prairie Home Companion’, ‘Lucky Number Slevin’ starring Josh Hartnett, Morgan Freeman, and Bruce Willis, and the action adventure ‘Stormbreaker’.

Holly Daniel

Holly Daniel

Speaker - Market Ready: Fiction | 2024 Film Festival Industry Market, Training, Events & Talent Development Producer

Holly is a freelance industry, talent development, and events manager for film festivals, training bodies, and arts organisations, delivering talent initiatives supporting writers, directors, producers, animators, sales agents, composers, sound designers, and exhibitors.

Currently overseeing the industry programme and film market at the Red Sea International Film Festival, Holly previously ran the industry department at the Edinburgh International Film Festival. She has most recently delivered training and projects for BFI, EURODOC, Cork Film Festival, and Royal Scottish National Orchestra.

Michael Frenschkowski

Michael Frenschkowski

Honorary Member of the International Screen Institute / Mentor - Market Ready: Documentary | 2024 Producer

Michael has been working in the film industry for more than 30 years. He is co-owner of Berlin-based production company MUT Productions.

Until 30th of November 24, Michael acted as GM of Terra Mater Studios Germany and Head of Features & Special Projects at Terra Mater Studios (Vienna), where he helped produce the feature films Brothers of the Wind and Mindgamers, the 2017 Oscars© shortlisted feature doc The Ivory Game, and the feature doc Sea of Shadows, which won the Audience Award at the 2019 Sundance Film Festival. Both films were produced alongside Leonardo DiCaprio. Their latest feature docs, The Bastard King, Patrick and the Whale, and Orca – Black & White Gold, are currently touring various festivals and being theatrically released in Europe. He is currently developing and producing a slate of national and international drama and multimedia projects.

Michael is a member of the European Film Academy, a board member of Bridging the Dragon, and co-initiator of the Vienna-based International Screen Institute.

Eun-Zi Kim

Eun-Zi Kim

Speaker - Market Ready: Documentary, Market Ready: Fiction | 2024 Media Consultant & Creative Producer | X Verleih AG

Eun-Zi Kim, an Austrian media executive with Korean roots, has a diverse background in legal training and film production across Europe and Korea. She’s produced documentaries like FEMMEfille and managed business affairs for DCM, contributing to hits like “BIBI & TINA.” As General Manager of THE AOS, she’s developed numerous audio projects.

There are two hearts beating inside of Kim. One, which flourishes in the business side, i.e., the development, packaging, financing, production, and licensing of films. And another one, which is Kim discovering, furthering, and producing creative talent and content with unwavering passion and alert curiosity. Hence, she continues to work as a creative producer. Kim is an alumna of ACE Animation, Inside Pictures, Torino Film Lab, EAVE Ties That Bind, and HFF Munich’s Script Lab (Drehbuchwerkstatt München).

David Pope

David Pope

Speaker - Market Ready: Fiction | 2024 Creative Producer and Script Consultant | Advance Films

David is a creative producer and script consultant working internationally. Consultations include TIGER STRIPES, winner of the Jury Prize Critics Week Cannes 2023 and candidate for Best International Film Academy Award 2024, TAKE IT OR LEAVE IT, a candidate for Best Foreign Language Film Academy Award 2019, and TRUTH OR JUSTICE, a candidate for Best International Film Academy Award 2020.

He was Creative Producer on the feature film THE GOAT (2023). Among many other contributions, he is the annual advisor for the Rotterdam Lab at IFFRPro, an external advisor for Eurimages, and co-founder of Stowe Story Labs in the US.

Xavier Henry-Rashid

Xavier Henry-Rashid

Alumni - Business and Legal Affairs, Speaker - Market Ready: Fiction | 2022, 2024 CEO | Film Republic

Xavier Henry-Rashid started his career as a photographer, which introduced him to the festival circuit some 18 years ago. Thereon he contributed to publications including Variety, Screen, Esquire, and GQ, as well as being a writer for the original Yahoo Movies, Film247, and BBCFilms news websites.

He has worked in various festival positions, from previewing for Sheffield Doc/Fest, in sponsorship for Sundance London/AEG and the East End Film Festival, and in management as a programmer and executive director of Raindance Film Festival, where he also ran the year-round training programme.

Since 2012, he has run Film Republic, a London-based world sales company that specialises in director-driven features and young auteurs. He is a Berlin Talent Campus alumnus, a Screen Institute alumnus, and a member of EAVE.

Xavier attended the Business and Legal Course in 2022 and is one of the Sceen Institute’s esteemed alumni.

Lena Simone Vurma

Lena Simone Vurma

Speaker - Market Ready: Fiction | 2024 Head of Acquisitions & Producer | Filmwelt Verleihagentur, Dragonfly Films, Skye Films

Lena Vurma is Head of Acquisitions for Filmweltverleih (GUNDA, THE SALT OF THE EARTH, LUNCHBOX, BEAUTIFUL BOY).
She is also a producer with companies in Germany and Scotland. On release is ADVENTURES OF A MATHEMATICIAN (D-PL-UK) about the Manhattan Project, and her 4th feature, LEONORA IN THE MORNING LIGHT, is currently in post (D-MEX-UK-ROM).

Lena is a Film Independent and Tribeca Film Institute fellow, Alfred P. Sloan grant winner and eave & Inside Pictures alumni, programme delegate for the Zurich FilmFestival, ScreenSkills mentor, lecturer at film schools and runs the Skye Community Cinema.

Our Alumnis

Scholarships

Thanks to Creative Europe Funding, ISI has partial scholarship support available for participants who wish to attend this course from Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia and Ukraine.

If you are not from a Low Capacity Country and can give us a good reason that you are in need of financial assistance and your national screen agency does not fund training in principle, please contact us before submitting your application to discuss whether you can apply for financial support. We have very limited funds available for a limited number of participants in genuine need.

For working parents who have childcare responsibilities, we have a childcare bursary available and a bursary for participants who need extra assistance due to disability or impairment available

Financial Support

We actively encourage participants to research and apply for financial support with your national/regional funding bodies first who may have bursaries and grants to cover training and professional development.

Please ask the MEDIA Desk in your country if there are any funding opportunities available. Kindly inform us if you apply to a national or regional fund.

We are currently reviewing all the national funds available in Europe. Below are a few examples:

  • ​​Bosnia & Herzegovina: Contact Fondacija Za Kinematografiju Sarajevo
  • Belgium: Flanders Audiovisual Fund or Centre du Cinéma et de l’Audiovisuel
  • Bulgaria: National Film Center or National Culture Fund of Bulgaria
  • Czech Republic: Asociace Producentů V Audiovizi (for producers)
  • Denmark: Danish Film Institute
  • Estonia: Estonian Film Institute OR Cultural Endowment of Estonia
  • Finland: Finnish Film Foundation
  • Germany: Contact the regional film funds (information in German) or see Focus Germany
  • Ireland: Screen Skills Ireland
  • Lithuania: Lithuanian Film Centre
  • Montenegro: Film Centre of Montenegro or Ministry of Culture of Montenegro
  • Netherlands: Netherlands Film Fund
  • Norway: Norwegian Film Institute
  • Poland: Polski Instytut Sztuki Filmowej
  • Portugal: Fundação Calouste Gulbenkian
  • Romania: Romanian Cultural Institute
  • Slovenia: Slovenian Film Centre
  • Sweden: Film Institute
  • Switzerland: MEDIA Desk Suisse
Financial Support

Partners

Unverzagt Rechsanwälte

Terra Mater Studios

WKO Film and Music Austria

Satel Film

Booking terms and conditions for participants

If you are unable to attend the International Screen Institute course due to (certified) health reasons (e.g. Covid infection), please contact our office. We will consider alternative possibilities for your participation and if no option is suitable, we will allow you to use the payment you have made against the next edition of the course. If you are unable to attend the International Screen Institute course due to any other reasons, please contact our office as soon as you become aware of your impossibility to attend. Depending on the time of your notice, and on the costs we have incurred in connection with your booking, we may not be able to refund part or all of your participation fee. Your case will be dealt with on an individual basis. We reserve the right to cancel or postpone a course if circumstances require it. In this case, your participation fee will be transferred to the rescheduled dates. If you are unable to attend rescheduled courses, you will be entitled to a full refund. If you have any questions about the programme, the application form or financial support needed to attend this course, please email office@screeninstitute.eu

More Courses 2024