Course Outline
- Individual Work on Project/s being taken to market
- Improve their knowledge of international markets, how they differ, who attends what and why;
- Identify the most suitable market(s) for their own individual projects and film slates;
- Develop tools and strategies for successful market engagement;
- Improve their skills, knowledge and confidence in packaging, pitching, negotiating, selling, understanding and closing deals;
- Achieve effective follow-through and maximise the benefits of international relationships and opportunities.
- Mentoring / Expert support
Fees
Early Bird Rate:
€850
VAT excluded.
Until June 14th, 2024.
Regular Course Fee:
€950
VAT excluded.
Included are the sessions, mentoring, and networking, such as catering in Vienna. Excluded are the market attendance costs (travel, accommodation, accreditation) .
Who’s it for?
This intensive practical short course has places for approx 16 participants. It will bring together filmmakers, producers, distributors and sales agents at the earlier part of their career. By having a mixed cohort, it will also increase awareness of each other’s roles and help build stronger networks for the future. Participants can take part with a project in late stage development, post-production, or have completed their first feature film or documentary. Sales, distribution and marketing executives will have typically a minimum of one year’s experience in their role.
Course Directors

Julia Short
Programme Director - Market Ready: Documentary | 2024, 2025 Marketing & Distribution ExpertWith over 25 years of working in the film industry from production to distribution, Julia Short has always had a passion for training. She is keen that opportunities that weren’t available to her when she was developing her career are made available to those working in the industry now. She is actively involved in delivering training. For 7 years, Julia ran the Marketing & Distribution Course for the Media Business School in Ronda, Spain, and was Director of Content for the Creative Europe/ScreenSkills-funded senior executive training programme Inside Pictures, as well as delivering training programmes for Screen Skills Ireland, Film Distributor’s Association, Focus in Scotland, and Creative England. Julia has been a driving force in creating The International Screen Institute since the UK announced it would be leaving the EU and wanted to continue working with those in the international industry.

Satesh Mathura
Treasurer of the International Screen Institute / Programme Director - Market Ready | 2024, 2025 Financing ExpertSatesh is a distribution and financing expert, former Production Financial Officer at Terra Mater Studios, and Chief Operating Officer of Mel Gibson’s Icon Entertainment International.
Satesh’s career has spanned a few decades, and during this phenomenal journey, he handled the finance and distribution of the likes of Wild at Heart, The Piano, Little Buddha, Muriel’s Wedding, Secrets & Lies, Virgin Suicides, What Women Want, The Ivory Game and Sea of Shadows.
Satesh has been heavily involved in the creation of the International Screen Institute and currently holds the position of treasurer, where he also acts as co-course director for the Market Ready programme.
Course directors Julia Short and Satesh Mathura each bring a wealth of experience to the programme. Julia is a distribution and marketing expert, former Director of Content on high profile courses such as Inside Pictures. Satesh is a distribution and financing expert, former Chief Operating Officer of Icon Entertainment International.

Eun-Zi Kim
Speaker - Market Ready: Documentary, Market Ready: Fiction | 2024 Media Consultant & Creative Producer | X Verleih AGEun-Zi Kim, an Austrian media executive with Korean roots, has a diverse background in legal training and film production across Europe and Korea. She’s produced documentaries like FEMMEfille and managed business affairs for DCM, contributing to hits like “BIBI & TINA.” As General Manager of THE AOS, she’s developed numerous audio projects.
There are two hearts beating inside of Kim. One, which flourishes in the business side, i.e., the development, packaging, financing, production, and licensing of films. And another one, which is Kim discovering, furthering, and producing creative talent and content with unwavering passion and alert curiosity. Hence, she continues to work as a creative producer. Kim is an alumna of ACE Animation, Inside Pictures, Torino Film Lab, EAVE Ties That Bind, and HFF Munich’s Script Lab (Drehbuchwerkstatt München).

Michael Frenschkowski
Honorary Member of the International Screen Institute / Mentor - Market Ready: Documentary | 2024 ProducerMichael has been working in the film industry for more than 30 years. He is co-owner of Berlin-based production company MUT Productions.
Until 30th of November 24, Michael acted as GM of Terra Mater Studios Germany and Head of Features & Special Projects at Terra Mater Studios (Vienna), where he helped produce the feature films Brothers of the Wind and Mindgamers, the 2017 Oscars© shortlisted feature doc The Ivory Game, and the feature doc Sea of Shadows, which won the Audience Award at the 2019 Sundance Film Festival. Both films were produced alongside Leonardo DiCaprio. Their latest feature docs, The Bastard King, Patrick and the Whale, and Orca – Black & White Gold, are currently touring various festivals and being theatrically released in Europe. He is currently developing and producing a slate of national and international drama and multimedia projects.
Michael is a member of the European Film Academy, a board member of Bridging the Dragon, and co-initiator of the Vienna-based International Screen Institute.

Xavier Henry-Rashid
Alumni - Business and Legal Affairs, Speaker - Market Ready: Fiction | 2022, 2024 CEO | Film RepublicXavier Henry-Rashid started his career as a photographer, which introduced him to the festival circuit some 18 years ago. Thereon he contributed to publications including Variety, Screen, Esquire, and GQ, as well as being a writer for the original Yahoo Movies, Film247, and BBCFilms news websites.
He has worked in various festival positions, from previewing for Sheffield Doc/Fest, in sponsorship for Sundance London/AEG and the East End Film Festival, and in management as a programmer and executive director of Raindance Film Festival, where he also ran the year-round training programme.
Since 2012, he has run Film Republic, a London-based world sales company that specialises in director-driven features and young auteurs. He is a Berlin Talent Campus alumnus, a Screen Institute alumnus, and a member of EAVE.
Xavier attended the Business and Legal Course in 2022 and is one of the Sceen Institute’s esteemed alumni.
Scholarships
Thanks to Creative Europe Funding, ISI has partial scholarship support available for participants who wish to attend this course from Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia and Ukraine.
If you are not from a Low Capacity Country and can give us a good reason that you are in need of financial assistance and your national screen agency does not fund training in principle, please contact us before submitting your application to discuss whether you can apply for financial support. We have very limited funds available for a limited number of participants in genuine need.
For working parents who have childcare responsibilities, we have a childcare bursary available and a bursary for participants who need extra assistance due to disability or impairment available.
Financial Support
We actively encourage participants to research and apply for financial support with your national/regional funding bodies first who may have bursaries and grants to cover training and professional development.
Please ask the MEDIA Desk in your country if there are any funding opportunities available. Kindly inform us if you apply to a national or regional fund.
We are currently reviewing all the national funds available in Europe. Below are a few examples:
- Austria: Austrian Film Institute, Berufliche Weiterbildung Berufliche Weiterbildung – Österreichisches Filminstitut
- Bosnia & Herzegovina: Contact Fondacija Za Kinematografiju Sarajevo
- Belgium: Flanders Audiovisual Fund or Centre du Cinéma et de l’Audiovisuel
- Bulgaria: National Film Center or National Culture Fund of Bulgaria
- Czech Republic: Asociace Producentů V Audiovizi (for producers)
- Denmark: Danish Film Institute
- Estonia: Estonian Film Institute OR Cultural Endowment of Estonia
- Finland: Finnish Film Foundation
- Germany: Contact the regional film funds (information in German) or see Focus Germany
- Ireland: Screen Skills Ireland
- Lithuania: Lithuanian Film Centre
- Montenegro: Film Centre of Montenegro or Ministry of Culture of Montenegro
- Netherlands: Netherlands Film Fund
- Norway: Norwegian Film Institute
- Poland: Polski Instytut Sztuki Filmowej
- Portugal: Fundação Calouste Gulbenkian
- Romania: Romanian Cultural Institute
- Slovenia: Slovenian Film Centre
- Sweden: Film Institute
- Switzerland: MEDIA Desk Suisse